All Artists making a living (AAMAL) with Curtis Benzle
Making art is normally the fun part of being an artist. Selling your own art is not that easy. Most artists struggle to get the best pricing structure for their art. There are legal issues that they do not understand. Several artists do not know where to start to develop a good product. You can find someone else to do your financial and office admin, but that will cut a portion from your profit.
Business skills are not that difficult to understand. Artists can do their own financial and other business acitivities if they know where to start and what do do to make a good living as an artist.
The AAMAL online class is a very good starting point for artists since it will prepare you for being succesful in art and business.
Business skills are not that difficult to understand. Artists can do their own financial and other business acitivities if they know where to start and what do do to make a good living as an artist.
The AAMAL online class is a very good starting point for artists since it will prepare you for being succesful in art and business.
If you struggle with any of these questions, then you should consider doing this business administration 10-week online workshop with Curtis Benzle.
- Is there anything I can do to improve my art business
- How do I determine what the price should be for my artwork?
- Do I need to register for tax as an artist?
- Can I do my own accounting for my artwork?
- What is needed for an artist to do bookkeeping?
- How do I promote my art?
- What is required for an art show or to show your work in galleries or museums?
- Should I open my own studio or rent a workplace?
Basic business skills for artists may be the crucial factor to success. Some artists believe it is easier to make art than to sell the art. This list can go on and on and that is why Curtis Benzle created his AAMAL (All Artists Making a Living) class. If you work smarter and not harder, you may live easier and enjoy your art even more. Follow the guidelines in this online art business workshop where Curt will answer all your questions via email.
Preview of the AAMAL online workshop
Contents of the AAMAL online class
There are many handouts, templates and other documents that Curtis shares with online students. Each of the documents are mentioned and explained in the videos.
Here below is a compressed version of what is included in the videos.
Introduction to AAMAL and roadmap to the e-course (video 9:36)
What are the success attributes? (video 27:20)
What is the Trifecta approach for being successful as an artist? (video 14:26)
Design and develop a product (video 18:19)
Practical matters (video 22:32) + (video 12:18)
Here below is a compressed version of what is included in the videos.
Introduction to AAMAL and roadmap to the e-course (video 9:36)
What are the success attributes? (video 27:20)
What is the Trifecta approach for being successful as an artist? (video 14:26)
- Making art
- Production
- Community teaching
Design and develop a product (video 18:19)
Practical matters (video 22:32) + (video 12:18)
- Teachable skills
- Business cards / Bio / Resume & Curriculum Vitae / Artist statement
- Photography
- Pricing information
- Web site and social media
- Design and production processes
- How to get manufacturers for your product
- Business banking (checking / savings / credit cards)
- Types of business entities
- Federal ID / EIN information
- Business permits
- Business legal forms
- Copyright / trademarks / Patent
- Sales tax / other taxes
- Small Business Administration
- Zoning
- Lawsuits
- Product liability
- Property liability
- Disability
- Financial software solutions
- Income / Material / Labor / overhead
- Pricing products - whole sale and retail
- Profit
- Pricing example
- Identify what you are selling - semantics matter
- Who are you and what makes you special?
- Who owns your work?
- How can you best describe your work
- Craft Emergency Relief Fund
- Success stories
- Marketing package
- Press releases
- Networking
- Contact list categorized
- Basic Rules of Selling: To Sell is Human - Daniel Pink
- Acknowledge the value of what you are selling
- Selling tips
- Engage your customer
- Selling Situations
- Art Festivals
- Market research
- Things to have with you for a show
- Galleries, Shops, Catalogs
- Designers
- Web or online sales
- Web site basics
- Web site Builder
- E Commerce
- E-mail marketing 1 & 2
- Direct Mail
- List of Jobs
- Blank Work week
- What to do when everything doesn’t fit!
- What can you hire out?
- Payments to …
- SBA (Small Business Administration)
- Purpose
- Income potential
- Teaching is the key to this Program working!
- College/ University / K-12 - Full time job
- Community Art Education (CommArt)
- Give people real knowledge and they will return for more.
- People don’t like public humiliation
- Why do you teach?
- Who do you teach? (Teachable groups)
- Where do you Teach?
- Success stories
- Remote location or In-studio
- Teaching in your studio
- Teaching benefits
- Liabilities
- What do you Teach?
- Teachable skills list
- How do you teach?
- First thing, take the test.
- Teaching methodology.
- People who believe they have “no talent” have generally had bad teaching
- Transformation Method
- Specific * Sequential * Skill * Success
- Teachable steps
- Simplified procedures
- Step-by-Step instruction
- Sequential lessons
- Success
- Communication and handouts
- Sample lesson plan
Registration policy
- No refunding.
- Submitting an online registration indicates your agreement with this policy.