All Artists making a living (AAMAL) with Curtis Benzle
How do artists make a living?
All artists can make a good living if they learn how to empower their creative intelligence to build a sustainable career.
All artists can make a good living if they learn how to empower their creative intelligence to build a sustainable career.
Business classes for artists are crucial for their success. Some of the artists believe it is easier to make the art than to sell the art. The questions of many artists are how to promote their art, how to determine the price for each work of art, what to consider when renting or opening your own business, how to do bookkeeping, what to consider when selling in galleries or shows. This list can go on and on and that is why Curtis Benzle created his AAMAL class. All artists are making a living, but if you work smarter and not harder, you may live easier and enjoy your art even more if you follow the business guidelines in this online business workshop where he will answer all your questions via email.
This online workshop is for you if:
You are a young graduate who wants to start a career as an artist, You are an artist but do not make a good living from your art. Curtis Benzle, world renown ceramic artist and emeritus professor has developed this business course for artists over 20 years. |
Review AAMAL online class
"The AAMAL class is packed with useful information for artists to position themselves to make a living. It has really changed my mind set about what it means to be an artist." Michelle Herholdt (Oklahoma)
"The AAMAL class is packed with useful information for artists to position themselves to make a living. It has really changed my mind set about what it means to be an artist." Michelle Herholdt (Oklahoma)
Preview of the AAMAL online workshop
Contents of the AAMAL online class
There are many handouts, templates and other documents that Curtis shares with online students. Each of the documents are mentioned and explained in the videos.
Here below is a compressed version of what is included in the videos.
Introduction to AAMAL and roadmap to the e-course (video 9:36)
What are the success attributes? (video 27:20)
What is the Trifecta approach for being successful as an artist? (video 14:26)
Design and develop a product (video 18:19)
Practical matters (video 22:32) + (video 12:18)
Here below is a compressed version of what is included in the videos.
Introduction to AAMAL and roadmap to the e-course (video 9:36)
What are the success attributes? (video 27:20)
What is the Trifecta approach for being successful as an artist? (video 14:26)
- Making art
- Production
- Community teaching
Design and develop a product (video 18:19)
Practical matters (video 22:32) + (video 12:18)
- Teachable skills
- Business cards / Bio / Resume & Curriculum Vitae / Artist statement
- Photography
- Pricing information
- Web site and social media
- Design and production processes
- How to get manufacturers for your product
- Business banking (checking / savings / credit cards)
- Types of business entities
- Federal ID / EIN information
- Business permits
- Business legal forms
- Copyright / trademarks / Patent
- Sales tax / other taxes
- Small Business Administration
- Zoning
- Lawsuits
- Product liability
- Property liability
- Disability
- Financial software solutions
- Income / Material / Labor / overhead
- Pricing products - whole sale and retail
- Profit
- Pricing example
- Identify what you are selling - semantics matter
- Who are you and what makes you special?
- Who owns your work?
- How can you best describe your work
- Craft Emergency Relief Fund
- Success stories
- Marketing package
- Press releases
- Networking
- Contact list categorized
- Basic Rules of Selling: To Sell is Human - Daniel Pink
- Acknowledge the value of what you are selling
- Selling tips
- Engage your customer
- Selling Situations
- Art Festivals
- Market research
- Things to have with you for a show
- Galleries, Shops, Catalogs
- Designers
- Web or online sales
- Web site basics
- Web site Builder
- E Commerce
- E-mail marketing 1 & 2
- Direct Mail
- List of Jobs
- Blank Work week
- What to do when everything doesn’t fit!
- What can you hire out?
- Payments to …
- SBA (Small Business Administration)
- Purpose
- Income potential
- Teaching is the key to this Program working!
- College/ University / K-12 - Full time job
- Community Art Education (CommArt)
- Give people real knowledge and they will return for more.
- People don’t like public humiliation
- Why do you teach?
- Who do you teach? (Teachable groups)
- Where do you Teach?
- Success stories
- Remote location or In-studio
- Teaching in your studio
- Teaching benefits
- Liabilities
- What do you Teach?
- Teachable skills list
- How do you teach?
- First thing, take the test.
- Teaching methodology.
- People who believe they have “no talent” have generally had bad teaching
- Transformation Method
- Specific * Sequential * Skill * Success
- Teachable steps
- Simplified procedures
- Step-by-Step instruction
- Sequential lessons
- Success
- Communication and handouts
- Sample lesson plan
Registration policy
- No refunding.
- Submitting an online registration indicates your agreement with this policy.