All Artists making a living (AAMAL) with Curtis Benzle

How do artists make a living?
​All artists can make a good living if they learn how to empower their creative intelligence to build a sustainable career. 
​This online workshop is for you if:
You are a young graduate who wants to start a career as an artist,
You are an artist but do not make a good living from your art.
​
Curtis Benzle, world renown ceramic artist and emeritus professor has developed this business course for artists over 20 years.

AAMAL online class

$189.00
Register now for AAMAL class
Review AAMAL online class
"The AAMAL class is packed with useful information for artists to position themselves to make a living. It has really changed my mind set about what it means to be an artist." Michelle Herholdt (Oklahoma)

Preview of the AAMAL online workshop

Contents of the AAMAL online class

There are many handouts, templates and other documents that Curtis shares with online students. Each of the documents are mentioned and explained in the videos.
Here below is a compressed version of what is included in the videos.

Introduction to AAMAL and roadmap to the e-course (video 9:36)
What are the success attributes? (video 27:20)
What is the Trifecta approach for being successful as an artist? (video 14:26)
  • Making art
  • Production
  • Community teaching
Yearly income scenarios (video 13:15)
Design and develop a product (video 18:19)
Practical matters (video 22:32) + (video 12:18)
  • Teachable skills
  • Business cards / Bio / Resume & Curriculum Vitae / Artist statement
  • Photography
  • Pricing information
  • Web site and social media
Production - processes (video 29:26)
  • Design and production processes
  • How to get manufacturers for your product
  • Business banking (checking / savings / credit cards)
  • Types of business entities
  • Federal ID / EIN information
Production - Legal issues (video 21:43)
  • Business permits
  • Business legal forms
  • Copyright / trademarks / Patent
  • Sales tax / other taxes
  • Small Business Administration
  • Zoning
  • Lawsuits
Production - Insurance (video 6:22)
  • Product liability
  • Property liability
  • Disability
Production - Bookkeeping (video 19:14)
  • Financial software solutions
  • Income / Material / Labor / overhead
Pricing (video 29:24)
  • Pricing products - whole sale and retail
  • Profit
  • Pricing example
Market conditions (video 20:07)
  • Identify what you are selling - semantics matter
  • Who are you and what makes you special?
  • Who owns your work?
  • How can you best describe your work
Product development (video 21:38)
  • Craft Emergency Relief Fund
  • Success stories
Marketing (video 31:07)
  • Marketing package
  • Press releases
  • Networking
  • Contact list categorized
Selling (video 26:57)
  • Basic Rules of Selling: To Sell is Human - Daniel Pink
  • Acknowledge the value of what you are selling
  • Selling tips
  • Engage your customer
Selling (video 35:17)
  • Selling Situations                                                                                                                 
  • Art Festivals
  • Market research             
  • Things to have with you for a show
  • Galleries, Shops, Catalogs                                              
  • Designers
Selling (video 15:54)
  • Web or online sales
  • Web site basics
  • Web site Builder
  • E Commerce
  • E-mail marketing 1 & 2
  • Direct Mail
Time management (24:06)
  • List of Jobs
  • Blank Work week
  • What to do when everything doesn’t fit!
  • What can you hire out?
  • Payments to …
  • SBA (Small Business Administration)
Teaching (video 19:15)
  • Purpose
  • Income potential
  • Teaching is the key to this Program working!
  • College/ University / K-12 - Full time job
  • Community Art Education (CommArt)
  • Give people real knowledge and they will return for more.
  • People don’t like public humiliation 
Teaching (video 24:18)
  • Why do you teach?
  • Who do you teach? (Teachable groups)
  • Where do you Teach?
  • Success stories
  • Remote location or In-studio
  • Teaching in your studio
  • Teaching benefits
  • Liabilities
  • What do you Teach?
  • Teachable skills list
Teaching (video 24:46)
  • How do you teach?
  • First thing, take the test.
  • Teaching methodology.
  • People who believe they have “no talent” have generally had bad teaching
  • Transformation Method                                                                                                                  
  • Specific * Sequential * Skill  * Success
Teaching (video 25:24)
  • Teachable steps
  • Simplified procedures
  • Step-by-Step instruction
  • Sequential lessons
  • Success
  • Communication and handouts
  • Sample lesson plan

Registration policy

  • No refunding.
  • Submitting an online registration indicates your agreement with this policy.